Just Jewellery, conceptualised by women entrepreneurs Sandhya and Jasmine Shah (mother-in-law and daughter-in-law) is a pleasing combination of artistic and creative costume jewellery. Since its inception in 2008, the brand has already marked its presence globally, founding its only stand-alone store at Mahalaxmi , Mumbai. The forte of the brand is its unique customisation as per client requirement and exquisite gold plated, silver kundan bespoke designs with the ongoing trend of destination weddings.